What to ask a robo-advisor

Compare the service, questionnaire, portfolio costs and access to human support.

A robo-advisor uses information you provide to help select and manage investments. Compare what the service actually does, its total costs and how you can get help. Automation does not remove investment risk or make incomplete answers harmless. A polished app can make an investment decision feel simpler than it is.

A mountain route with portfolio controls with adjustable sliders.

Understand the service before the interface

A polished app can make an investment decision feel simpler than it is. Ask which legal entity supplies advice, which firm holds the assets and what tasks the service performs. Portfolio selection, rebalancing and financial planning are different services.

The SEC definition of a robo-adviser describes an automated advisory program that commonly uses a questionnaire about goals, finances, timing and risk. The usefulness of its output depends in part on what it asks and the information you provide.

Test the questionnaire with real circumstances

Before opening an account, note your goal, expected withdrawal date, financial commitments and other investments. Check whether the questionnaire lets you express those facts. If it cannot capture something material, ask how the provider accounts for it.

An answer that feels emotionally comfortable may still be financially unrealistic. Think about both your willingness to watch prices fall and your ability to leave money invested through a decline. If your circumstances change, find out how to update your profile.

Ask about the total cost and help

The SEC robo-adviser bulletin suggests reviewing the advisory service, underlying investments, fees and available human interaction. Ask:

  • What is the management or subscription charge, and which fund expenses sit underneath it?
  • Can I speak to someone about my account, and is personal advice included?
  • What happens when I withdraw money or transfer the account away?
  • Which parts of my financial situation does the service not consider?

Write down the answers from the current agreement. Do not assume that tax features produce a benefit in every account or for every person.

Inspect the portfolio, not just its label

A portfolio name such as “balanced” is not a full risk description. Check its broad asset mix, concentration and rebalancing approach. The SEC allocation guide explains why investment mix should relate to time horizon and risk tolerance.

Use our robo-advisor comparison to identify services to investigate. This is a starting point for checking current terms, not a personalized recommendation or a prediction of results.

Sources

  1. SEC: Robo-advisers investor bulletin
  2. SEC: What is a robo-adviser?
  3. SEC: Asset allocation and diversification

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